This project will determine the development and positioning of products through strategic relationship and marketing. Over time there has been different changes in marketing. Previously it was seen as a link between social and economic processes rather than as a set of activities to meet customer needs. Through marketing, organizations focus on offering highly competitive products by creating unique products and meeting the needs of each individual customer. We offer products with high quality standards, in order to reduce production costs and the implementation time into the market. Nowadays markets are saturated and that is why is very important to achieve customer satisfaction. Relationship marketing has a slightly broader view, which explains that customers loyalty is important for a company. All stakeholders should be always considered in order to satisfy and build trust with the clients. In this project, we used a quantitative approach by using a study of theoretical and conceptual selecting databases and documents providing high quality information. This project is located within the enterprise research group survivability in line management, in order to identify opportunities that privilege organizations within media and marketing.
