Due to the COVID-19 pandemic, countries, and institutions had to take measures to slow down and reduce infections. These decisions affected all activities of daily life; especially those related to business. Despite this, the business fabric managed to show resilience, and based on innovation, was able to create new processes, tools, and perspectives that helped them survive during this time. This project seeks to answer two questions: will the innovations that occurred during the pandemic remain within the company or were they only implemented/launched to mitigate the effects of the pandemic on companies? At the same time, we want to know what were the financing tools for innovations in the context of the pandemic? To answer these questions, a qualitative, inductive research method based on multiple case studies has been implemented. However, to understand the answers to these questions, a theoretical framework is developed around concepts such as the temporality and permanence of innovations, in addition to researching the financing conditions and tools related to the innovation processes. In conclusion, we can find that a large part of the innovations that were carried out to mitigate the effects of the pandemic in the business sector will be maintained (e.g., implementation of digital marketing, digitization of process and services, home office model, and virtual product training for customers) and that those innovations that only occurred temporarily have a strong environmental and contextual component (e.g., creation of products that respond to demands generated by the pandemic, sale of face masks and implementation of strict biosafety protocols).
