A cluster is known as a group of companies that are focused on the same objectives; in most of the cases those objectives are economical. Its main goal is to compete with other clusters in terms of prices and quantities as they individually couldn’t. As a result of this junction among companies provide both competitive and comparative advantages against the competition, which creates customer loyalty and recall on those products that the junction provides. According to specialized studies by several authors, clusters are not created only with an economic purpose, but to develop a communitary profile that fulfill the society and the organizations that form part of the group.Although, many times, clusters are not created for an economic purpose, on the other hand, they want to develop a community profile where they help not only the organizations in the cluster but also the society that surrounds them. Furthermore, sustainability is ensured by focusing on communication and various techniques derived from it. Within these relationships, education and culture are recognized so that the strategies that are implemented relate directly with the needs of the clients, promoting consciousness on the community about sustainability and the effect of social development.
