Revisión bibliografía de macro conceptos turbulencia, resiliencia y perdurabilidad: el impacto del liderazgo y la gestión humana en estos durante el COVID-19. Thesis

short description

  • Undergraduate thesis

Thesis author

  • Moreno Barragán, Angie Isabel

abstract

  • The business world is known for its constant change, as to internal structuring, the way in which products and services are offered depending on the needs of the demand, that is, companies are in constant change and this change is direct. or indirectly related to changes in their environment, these changes in the environment generate environments of business uncertainty that imply threats to the survival and sustainability of companies, however, the strategies built internally by companies facilitate and contribute to how they are Facing these moments of uncertainty and unknown, achieving durability. Throughout this text, an analysis of the theoretical extension on these topics is made, the turbulence, the resilience, and the durability of companies in the face of uncertainty events, in this case an in-depth study of covid-19, an event that implied changes and restructuring in the business industry, at the same time, it is carried out the collection of information on the leadership and management of human resources and their relationship in the creation of strategies and how they contribute to the creation of business stability, and how they have an effect on how is developed the uncertainty, the resilience and the durability or the longevity of a company. As a result, then, a theoretical correlation of the main terminologies of the text is obtained, as well as the recovery of cases applied to established companies who made an internal analysis of their strategic development and the change that it implied in their business structures when facing an event. of turbulence or unknown such as Covid, this is how this text is the result of the collection, comparison and correlation of terminologies, leading it to a perspective of leadership and human management, finding cases applied to real life, which guarantee theoretical coverage in the necessary aspects for a reader or researcher

publication date

  • September 20, 2023 3:10 PM

keywords

  • business management
  • covid-19
  • human management
  • leadership
  • longevity
  • resilience
  • turbulence
  • uncertainty

Document Id

  • df075199-5838-4e2f-9d38-46622d617337