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artículo académico
Artificial Intelligence and the Value Co-Creation Process in Higher Education Institutions
Effects of perceived risk on intention to use biometrics in financial products: evidence from a developing country
The Relationship between Intrinsic Motivations and Commitment of Consumers in Brand Communities of Entertainment Media
Citizen experience in public transport: A systematic review and future research agenda
Does excessive use of smartphones and apps make us more impulsive? An approach from behavioural economics
Characterization of the purchase decision process in the category of individual life insurance with savings
The Colombian electronic consumer: Analysis of the leading factors of e-commerce use
Buying behaviour and symbolic consumption of food and alcoholic beverages among people with religious affiliations in Bogota, Colombia
Asociación entre motivaciones extrínsecas e intrínsecas y decisión de compra en productos de lujo en Colombia
Mobile marketing: Conceptualization and research review
Big data: Trend emerging from research in marketing
capítulo
MOTIVATIONS OF BACKPACKERS WHEN CHOOSING A TOURIST DESTINATION
Assessing neuroscience approaches to understanding consumer behaviour
Mobile Marketing: A Consumer Behaviour Perspective: An Abstract