Resumen
- The dynamic and interaction between companies and the environment leads to atypical emergences addressed by the strategic business direction mainstream. In this document the introduction of CoEvolutionary Relationships is presented to explain how some groups of companies that are facing business turbulence, not only survive, but grow rapidly in an internal dynamic space and transformational environment, becoming an attractive investment option. To explain this phenomenon, the field of mobile telecommunications in Colombia is studied, applying a mixed methodology that includes semi-structured interviews and the analysis of documentary content (ADC). The findings reflect a structural link between a turbulent environment and a group of companies that developed growth in their sector despite the turmoil.