selected publications
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academic article
- Social cynicism, greenwashing, and trust in green clothing brands 2023-9-1
- Sustainable clothing: Why conspicuous consumption and greenwashing matter 2023-9-1
- Social media sites users' choice between utilitarian and informational reinforcers assessed using temporal discounting 2023-2-10
- Can mask mandates boost nature-based tourism? The role of escapism and travel anxiety 2023-2-1
- Influencer Worship and Self-Connection with the Promoted Brands on Social Media: Why Benign Envy and Trait Competitiveness Matter 2023-2-1
- The role of trust in purchase intentions in collaborative consumption in emerging economies: A Colombian perspective 2023-1-1
- The effect of threat and fear of COVID-19 on booking intentions of full board hotels: The roles of perceived coping efficacy and present-hedonism orientation 2022-8-7
- How does mindfulness relate to proenvironmental behavior? The mediating influence of cognitive reappraisal and climate change awareness 2022-7-10
- What motivates consumers to buy fashion pet clothing? The role of attachment, pet anthropomorphism, and self-expansion 2022-3-1
- The impact of the COVID-19 pandemic on subjective mental well-being: The interplay of perceived threat, future anxiety and resilience 2021-2-15
- Predicting COVID-19 Vaccination Intention: The Roles of Institutional Trust, Perceived Vaccine Safety, and Interdependent Self-Construal 2021-1-1
- Neurociencias del consumidor: una visión académica a su reciente evolución 2020-6-14
- How does restaurant’s symbolic design affect photo-posting on instagram? The moderating role of community commitment and coolness 2020-1-1
- Improving society by improving education through service-dominant logic: Reframing the role of students in higher education 2019-10-1
- Value co-creation in e-commerce contexts: Does product type matter? 2016-1-1
- From Rio to Rio+20: Twenty years of participatory, long term oriented and monitored local planning? 2015-11-1
- Resources for value co-creation in e-commerce: A review 2014-6-1
- Influencer Marketing: Follower reactions to dark personality traits in human and digital influencers.
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book
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chapter
- El aprendizaje experiencial como modelo pedagógico en el campo de la administración. 9-28. 2022-9-30
- Más allá de la financiación colectiva: el crowdfunding como una herramienta de marketing en la era digital. 187-206. 2022-9-17
- Students Are Not Customers: Reframing Student’s Role in Higher Education Through Value Co-creation and Service-Dominant Logic. 31-44. 2022-10-1
- Aprendizaje experiencial en programas de formación en investigación de la Escuela de Administración, Universidad del Rosario. 265-292. 2022-1-1
- Aprendizaje basado en retos:: La Universidad del Rosario construye con NAOS Colombia soluciones empresariales 2020-7-1
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working paper