selected publications academic article Social media sites users' choice between utilitarian and informational reinforcers assessed using temporal discounting 2023-2-10 Citizen experience in public transport: A systematic review and future research agenda 2021-4-29 Does excessive use of smartphones and apps make us more impulsive? An approach from behavioural economics 2021-2-1 Parents' literacy on mobile advertising aimed at children: a cross-cultural approach 2021-11-18 Comercialización social de la donación de órganos en Colombia: un estudio exploratorio 2020-7-2 Characterization of the purchase decision process in the category of individual life insurance with savings 2019-1-1 The Colombian electronic consumer: Analysis of the leading factors of e-commerce use 2019-1-1 Buying behaviour and symbolic consumption of food and alcoholic beverages among people with religious affiliations in Bogota, Colombia 2018-11-1 Asociación entre motivaciones extrínsecas e intrínsecas y decisión de compra en productos de lujo en Colombia 2018-1-1 Mobile marketing: Conceptualization and research review 2017-1-1 Big data: Trend emerging from research in marketing 2016-1-1 chapter Assessing neuroscience approaches to understanding consumer behaviour. 1-21. 2023-10-24 Moda sostenible: conocimiento, actitudes y comportamiento de compra en mujeres jóvenes 2022-3-24 conference poster Is Fitspiration a risk for teenagers on Instagram? A neurobranding approach 2022-5-4
principal investigator on Consumer knowledge, attitudes and buying behaviors vis-à-vis Artificial Intelligence (AI)-based digital marketing tactics 2021-05-27 - 2023-05-27